Dutch Water Dreams
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Logo — A simple yet firm base for their identity, signage was the point of departure. White (and blue) water complement the strong forms as the main playful element. |
Giftbox — This sci-fi folded astrological cardboard container just happens to perfectly fit a mini-zine containing and a business-card sized video CD that makes you fret for the life of your powerbook’s DVD player. But what’s this? A ticket to ride? Woohoo!!! |
Tips ’n’ Tricks cover — This cover design was my favorite but didn’t make it because something persuasive called money demanded a rafting crew. |
Tips ’n’ Tricks spread — A dozen water sports tricks suitable for everyone, from novice to world champions. Here’s a trick being explained. Does it look as easy to you as it does to me? Zine contents by the Reload crew. |
Billboard — This baby is brontosaurus-sized: almost 18 meters in length. Wendy there can’t even reach the bottom of it. |
Digital Dreams — A refreshing new look, highly builable and expandable. I thought out the structure, how things work, and yes, you guessed it, how things look. The latter with a little help from my man Sander. |
Detail. — Plenty of attention paid to detail, going to sub-pixel lengths to get the most out of your screen. |
Sports — You might think watersports are all about getting wet, but every pro wants his life highlighted on an individual page. Animated and currently being moved into position. Will keep you posted when it goes live. |
Ad in International Canoeing Federation issue — Putting the water to work – spreads across the pages. |
Identity manual — Using their own style. |
Identity manual contents — Surprising how fulfilling it is to write a book about your own work. A novel. A piece of history. Aww heck, who’d read that? |